Right away you recognize the Clorox brand at the top of the package. This makes it easy for identification for those who are very loyal to that brand. This is also important to penetrate our physiological screening process. The bright colors (there are yellow, purple, blue, pink) grab your attention right away.
But first and foremost as the purpose of packaging is CONTAINMENT AND PROTECTION OF THE PRODUCT and convenience. Clorox used a relatively new concept that was both innovative and helpful to the consumer: an upright container, where you pull the wipes out of a hole like a tissue box: this way, you don't have to touch all the wipes trying to grab only one, and the liquid solution on the wipes doesn't drip to the bottom of a flat box (like wipes usually are). It's upright position also makes it easier to store in pantries of cabinets. It also makes it a bit more attractive of a product instead of a big box sitting on the counter. It looks almost more approachable, and cleaner of a design (which may be penetrating my psychological screens...)
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