COOL media for advertising

Chapter nine starts off by talking about media planning and the challenges planners face. Media planning is to conceive, analyze, and creatively select channels of communication that direct their advertising messages to the RIGHT PEOPLE at the RIGHT TIME.

This is an interesting place that advertising is found:




I've seen this car on the UT campus often. It is part of communication media. It is transmits the advertiser's message. While we are accustomed to the traditional forms of communication media (TV, newspaper, radio), something like this is new and innovative. The Red Bull car has no purpose except to PROMOTE the product (red bull energy drink).

I've often seen people giving out FREE red bulls from the trunk of the car. This form of media is especially effective because it is moving and colorful. Kids on college campuses are often on the go and frequently passing cars, but this one grabs our attention. Since young adults "on the go" are the advertiser's target audience, the COOL car is perfect to catch our attention as we walk down the street. And better yet, they give away free red bulls as a promotion, creating a DESIRE for us to go buy red bull on campus (however overpriced it may be, hahaha)