Breaking away from the PC image

One of the most popular and in my opinion, effective forms of comparative advertising (that is fair)is the Mac vs. PC campaign.

It's use of personifying the Mac computer as a young, good-looking man and characterizing the PC (Microsoft)as a nerdy, older man has left an impression on the Microsoft brand that many feared couldn't be broken.

It has come to the point where many college students buy their first laptop - usually a Mac- because it just "seems cooler".

Mac's commercials aren't unfair - they simply state the advantages of their product and the problems withe PCs. Below is one of the Mac vs. PC commercials.



But FINALLY the time has come:

Microsoft is ready to fight back the stereotype of what is in reality a quality product.

I recently saw this commercial while watching TV in my dorm room. Both me and my roommate agreed: it was effective in trying to erase the PC image. It used real people in many different industries. People who are "old", "young", "conservative", "liberal"....This way, more people can identify with the product.

It used hipsters, little children, celebrities, and even Bill Gates himself.

Here is the ad below.



And as a consumer who hasn't bought her laptop yet, i just might reconsider getting that Mac.