While searching for other things to post to my journal, i realized that advertising has gone FAR beyond ad agencies conveying a message to the consumers (the audience). There are whole interactive websites dedicated to products.
NOT in the SELLING of these products, just the INTERACTION.
Just type in any brand of food, beverage, candy, etc. in google, and there will be a whole website. Typical features include GAMES, MESSAGE BOARDS, MEDIA (like wallpaper or icons).
This makes use of the idea we learned that buying a product these days allows you to express yourself. Buying stuff is an extension of you.
To see Examples:
1.) http://www.stridegum.com/#/home/
2.) http://www.pepsi.com/
3.) http://www.covergirl.com/
these are only a few...
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