Stride Gum distinguishes itself as a brand by promoting how long the flavor lasts. It realizes that this could be a problem for production, as you only eat a new piece if the old one loses flavor, right? These ads make fun of that idea..."What if they WON'T spit it out???"
Previous commercials have been in the stride factory, and it is shut down because no one buys new packs of gum.
I think it shows a lot of creativity to think of a NEGATIVE aspect of your product and turn it into a comical quality.
And i do admit, i buy it because it last longer. :)
STRIDE - THE RIDICULOUSLY LONG LASTING GUM
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